As we continue our series on Coevera’s rightful place in the CRM market, let’s now gain an understanding of why Coevera is factually superior to its competitors.
Complexity of Reprogramming
As we have developed Coevera, everything possible has been done to use open source components only. We not only use open source for programming, but also for Ubuntu, our operating system running within AWS (Amazon Web Services, our cloud host). Ubunto comes from a Bantu term meaning “Philosophy” but is translated as “I am because we are.” It means that we are all one, and is a belief in the universal bond that binds all humanity.
Open source is also utilized for our components, database and programming languages. Coevera’s front end is programmed in Angular, and our back end in Python.
The way in which we brought all of these components together is one factor that makes Coevera superior. We have the latest technology and know how complex it can be to reprogram. It took us many years to do so—nearly a decade—as Coevera was originally in a different technology.
In the beginning, Coevera was based in the Adobe AIR framework. Back when we were deciding in which direction to go, Adobe became excited about Coevera. They helped us with a PR message and put up a banner ad for Coevera that ran for three months. We knew that Coevera would be a success because every day the banner ad ran, we had 67,000 downloads per day.
That success prompted our move to the United States from Austria in 2013. Shortly after we arrived, however, Steve Jobs made the decision to kill Flash, and Adobe decided not to continue developing Adobe AIR. At that point, we began the move to HTML5. It took us until 2018 to reprogram for HTML5, and even after we did, the product still wasn’t as robust as it had been on Adobe AIR.
Throughout this whole time, the product was being rebuilt upward from its very foundation. How important is a foundation? Think of the tallest building in the world, the Burj Khalifa in Dubai. It is the foundation, sunk hundreds of feet deep, that makes the skyscraper’s stability possible. In the case of Coevera, a robust foundation was vital so the system could be scaled. It’s one thing to have a system that will handle 100 users—quite another that will handle thousands.
Contribution from Open Source
It takes the right team for development of a product like this. In a related example, you couldn’t go to any construction company and say, “Build us the highest skyscraper in the world.” There is a tremendous amount of knowledge required. In fact, there were several major companies involved in Burj Khalifa’s construction.
As we said earlier, Coevera is based on open source. We have over 72 components, including all the visualization for reporting, graphics, dashboards and much more, all programmed with open-source technology. In just a few short years, GitHub, the internet hosting service for open-source programming, has skyrocketed from 24 million to over 100 million programmers. Because of this mammoth contribution, we will see tremendous strides in the software industry.
Worth knowing: Coevera's original Adobe AIR version drew Adobe's attention enough to fund a three-month banner ad — which generated 67,000 downloads per day. That early success prompted the company's 2013 move from Austria to the United States, just before Flash was killed off.
Technology Development Focus
These exponential strides underscore the importance of companies focusing on technology. It is the key to the future, which is also why Coevera has focused on it. Other CRM vendors are spending millions or even billions of dollars on marketing instead of technology, for the purpose of gaining brand awareness. I believe that technology is the more important factor.
The technology within CRM is complex, if only because CRM consists of more than just a single app. This is why there are so many apps in the Salesforce app store, because Salesforce is just a hub. We’re not an app for some other platform, however—we’re a fully developed, powerful CRM system. Coevera includes lead management, and under lead management are complete stages, lead forms, lead qualification, and lead scoring. Also included is opportunity/pipeline management, and under opportunity management is sales stages, sales activities and much more. Then there is account management, contact management, reporting, statistics, analytics, and more.
Over the last 14 years, our development process has been optimized to create the perfect software factory—with incredibly component programmers. This is another reason Coevera is superior. Previously, this same group developed WorldCheck Banking Risk Intelligence, which became the leading application in its field, eventually being acquired by Thomson Reuters for $530 million.
Weekly I am plagued with calls for hiring programmers—as if we could randomly pool programmers together and say, “Program this!” We have learned how complex the development process is, and how important optimization of that process is.
We talked, in our last article, about how the incredible Porsche 3.5-liter engine has been developed, over many years, to near-perfection. It was done incrementally. We have followed this same incremental pattern, not only for the development process but also for Coevera itself. We make over 5,000 incremental improvements every year, with a new release once per month. That means in the last couple of years we have made at least 20,000 improvements!
The Laser Focus Process
The major differentiator between Coevera and others is our process—an experienced, competent team, building on open source and building on components. It’s what makes Coevera superior to other CRMs.
Our laser-precise focus is strictly and only upon a sales CRM. As we said, we’re not for every business. But we fully empower sales teams in medium to large B2B companies to be as perfect as possible.
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