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New Powerful New Lead Management From Coevera

Accurate forecasting starts long before the forecast — you can't predict what you haven't controlled. Coevera now extends that control upstream to its very source with a powerful new lead management and prospecting facility.

Published Updated 3 min read
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New Powerful New Lead Management From Coevera

We have recently added functionality to Coevera that makes collaboration through instant dynamic visualization completely possible. Prime among these is our new forecasting feature, which I believe is the most accurate forecasting system in the CRM market—accurate forecasting means a significant reduction in risk.

You cannot really forecast, though, until you have gained positive control over your opportunities. For this, we offer the world’s most visual opportunity management system, which then facilitates accurate forecasting.

What must occur prior to opportunity management? Lead management—and this is the powerful new facility we’re now adding to Coevera. With it, we’ve created a very efficient prospecting tool.

Unlimited Lead Processes

You’ll find within many CRM applications just a single lead stage within the sales process. We know, however, that in today’s complex commerce landscape that lead qualifying doesn’t occur in just a single stage. There is a whole process behind qualifying a lead—and in fact, there is often more than one lead process, even when not expressed in CRM.

That is why an unlimited number of lead processes are allowed within our new Lead Management Functionality. You may have a process, for example, for leads from partners. Or, another for leads from distributors. You can have a process for leads into different product lines. And much more.

Within any lead process, Coevera allows any number of process steps—just as with opportunity management.

We include within our lead process functionality the ability for leads to be moved based on activity—something not found in any other CRM. In other words, the seller takes a particular action, the lead responds, and the lead moves ahead or back based on that response.

Integration combinations, along with many other functions, can be combined within lead processes using Coevera’s Automatizer feature.

Why is it important for a CRM to provide multiple steps and multiple processes for leads? Because today it is difficult to turn a cold lead into a warm lead. There can be many steps involved, and differing processes and process steps required.

Customizable Lead Forms

Customizable lead forms is another aspect of our new Lead Management functionality. For any step in a lead process, you can—as in our opportunity management—add in customized forms.

As an example, a support form could be created so that immediate tech support attention could be provided to any hot lead. Another form can exist for lost leads, so that all information pertinent to any lost lead can be saved to understand why that lead was lost. That form, with that lead, is then moved into the Coevera archive.

Different streams such as partners, the website, or virtual events, could be feeding into the same lead process. A form can be created for each of these different streams.

Focus Right From the Start

It is now possible for sales teams to have a tight focus right from the start, thanks to these new lead management prospecting functions. That focus means fewer lost leads and more leads converted to opportunities.

Through Instant Dynamic Visualization, Coevera empowers you to keep that focus right through opportunity management, allowing a high percentage of closed opportunities. Coevera is assisting in the ease of sales maneuverability from A to Z.

All of this adds up to an operation that is incredibly more efficient. Efficiency, as we know, leads to productivity.

Most companies utilize disconnected applications to solve issues that are solved right within Coevera. Without such integrated tools, it becomes difficult to create the right processes at the right time.

All of these issues are now solved for all businesses everywhere, providing all vitally needed focus into one system.

FAQ

Common questions about Coevera's lead management

Can Coevera handle more than one lead process?
Yes — Coevera allows an unlimited number of lead processes, recognizing that lead qualifying rarely happens in a single stage. You might run one process for leads from partners, another for distributors, and others for different product lines, with any number of process steps within each.
How does activity-based lead movement work in Coevera?
Coevera lets leads be moved based on activity — the seller takes an action, the lead responds, and the lead advances or moves back based on that response. The article presents this as something not found in any other CRM, and integration combinations can be added using Coevera's Automatizer feature.
What are customizable lead forms used for?
Customizable lead forms let you add tailored forms to any step in a lead process. Examples include a support form so a hot lead gets immediate tech attention, or a lost-lead form that captures why a lead was lost before it is moved into the Coevera archive. Different streams like partners, the website or virtual events can each have their own form.
Why does turning a cold lead into a warm lead need multiple steps?
Coevera's view is that turning a cold lead into a warm lead is difficult today and can involve many steps, differing processes and varied process steps. Providing multiple steps and multiple lead processes lets sales teams keep tight focus from the start, meaning fewer lost leads and more leads converted to opportunities.

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Unlocking the Power of Lead Management in CRM - Coevera