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Philosophy Wheel for Coevera

People, processes, technology — every vendor recites the trio, but Coevera built its entire philosophy around it. And in an age of relentless transformation, the order matters: people sit at the start of everything, and a company that can't equip and empower them won't make it.

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Philosophy Wheel for Coevera

This is the Coevera Philosophy Wheel. It visually illustrates the people, processes, and technology philosophy that drive Coevera. We are the only vendor that so fully incorporates these fundamentals.

People

When all is said and done, people are at the start of everything. People are the very heart of a company—administration people, marketing people, salespeople, C-level people, accounts people, and all the rest.

As many have pointed out, we’re currently moving through an age of transformation. That means people must be able to transform and be equipped and empowered. They must be led, and view the change. If these things don’t happen, your company won’t make it. From our company, we’re assisting you through this transformation by focusing on sales, sales leadership, and C-level.

If you look back over our materials, you’ll find much about salespeople. We began by labeling them as “salespreneurs”—entrepreneurs within the enterprise. With our Network Selling model, we have even laid out complete guidance for the needed mindset of change for salespeople.

The wheel clearly demonstrates our belief that everyone, in the long run, is impacted by positive psychology. If you look into the Network Selling model, you’ll see the requirements for self-esteem and business acumen, the approach of confidence in the salesperson’s product and company. If you follow the Network Selling model, you will find yourself changing, as the result of this model is a win-win for both the salesperson and the customer. Today we all need deals in which both sides win. One side or the other winning too much means that a real customer relationship will never come to pass.

Coevera philosophy wheel

Through the win-win of Network Selling, we are placing the “R” (for “relationship” back into C”R”M. That “R” had all but disappeared through the technical-only approach taken by most CRM applications. What kind of relationship is that?

We thoroughly believe in learning from the agents of wisdom who came before us—clearly evident in the philosophy wheel. These were like people who preceded us in a relay race and handed us the baton which we have carried on. As a society, we should embrace all of the giants who came before us—in art, music, literature, technology, business, and every area of endeavor.

Luminaries such as Dale Carnegie and Zig Ziglar have passed sales wisdom down to us. Such pioneers brought tremendous value to sales teams. We certainly cannot toss away what they’ve taught us with the claim that we know better. It’s just not true.

Key insight: Coevera follows the cybernetic principle of simplicity — that complexities must be made into simplicities — which the author says it achieves through a totally visual approach. It's the design rule behind being the first CRM to unite robust lead generation and account management in one system.

Processes

Processes make up the second part of the Philosophy Wheel.

The journey people are always making together is what makes up a company. They have a common goal on which they are constantly collaborating. Without that collaboration, no goal could be reached.

It is the constant optimization of that collaboration that makes for the elimination of factors that are faulty or that don’t work. Such optimization happens through a system or a process. Processes mean that everyone will be more productive, and will continue to succeed.

Everyone of us seeks to grow throughout our journey. People not only grow as themselves through processes but so do whole areas of a company and the company itself. Growth is not only measured financially—it should also be measured in deeply reaching your customers, employees, and even society with your products and services. This is all done through processes.

You have no continuous optimization, however, if processes are not efficient and effective. The one factor that separates human beings from all other life on this planet is that human beings make progress. Animals and plants do not. Humans, however, create processes and constantly optimize them. This even happens on the last day before a person dies.

We have taken from those who clearly defined processes for us, as can be seen in the Philosophy Wheel. A fine example is Austrian management consultant, author and educator Peter Drucker, who said, “If you can’t measure it, you can’t manage it.”

23Mopen-source programmers, four years ago
100Mopen-source programmers today

Technology

Technology would be our final section.

The cloud version of Coevera is our current technology, and is built upon the future proof-of-concept. Why? Because we are working within the teeming science of open source, upon which we are entirely based as a company. For instance, Coevera runs on the Ubuntu operating system. We utilize PostgresSQL as a back-end database, Python programming language for our front end, AngularJS front-end framework, and many other open-source elements.

We have total confidence in the future, thanks to open source. In the last four years, the open-source community has grown from 23 million to over 100 million programmers. This is incredibly exponential growth. At Coevera, we continue to build on this positive possibility which allows us to scale unbelievably.

A digital transformation is occurring throughout society, well beyond Coevera. It is governed by the cybernetic principle of simplicity, which we thoroughly believe in and follow, which tells us that complexities must be made into simplicities. For us, we’ve achieved simplicity through our totally visual approach.

We constantly update and upgrade our product through continuous improvement and iterations.

No other CRM has achieved what we have. We’re the first and only CRM solution to include robust lead generation and account management in one single system. That is why we believe we are the leader in the industry.

In addition to our completely unique product offering, we have a mission to provide salespeople with additional knowledge so that they can maintain the right mindset. We developed a potent digital knowledge platform called SalesPOP, through which salespeople can take advantage of the advice of thousands of experts, enhancing their efficiency and productivity.

We sincerely hope that your company will become transformed by this information, as ours has been.

FAQ

Common questions about Coevera's people, processes, and technology philosophy

What is the Coevera Philosophy Wheel?
The Coevera Philosophy Wheel visually illustrates the people, processes, and technology philosophy that drives Coevera. The company presents itself as the only vendor that so fully incorporates these three fundamentals, which together form the foundation of its approach to sales and CRM.
Why does Coevera put people first in its philosophy?
Coevera's view is that people are at the start of everything and are the heart of a company. In an age of transformation, people must be equipped, empowered, and led through change or the company won't survive. Coevera focuses on sales, sales leadership, and C-level, and labels salespeople "salespreneurs" — entrepreneurs within the enterprise.
What is the role of processes in the Philosophy Wheel?
Processes are the second part of the wheel, representing the journey people make together toward a common goal through constant collaboration and optimization. Coevera's view is that humans uniquely make progress by creating and continually optimizing processes, which the article links to Peter Drucker's idea that you can't manage what you can't measure.
What technology is Coevera built on?
The cloud version of Coevera is built entirely on open source. It runs on the Ubuntu operating system, uses PostgreSQL as its back-end database, Python and the AngularJS framework on the front end, and many other open-source elements. For context, the open-source community grew from 23 million to over 100 million programmers in four years.
What is the "R" Coevera says it puts back into CRM?
Coevera's view is that the "R" for "relationship" had all but disappeared from CRM because of the technical-only approach most applications take. Through the win-win of its Network Selling model — a win for both salesperson and customer — Coevera aims to restore that relationship focus to CRM.

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Philosophy Wheel for Coevera - Coevera