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The Coevera Difference
Technology + Theory + People
Welcome to what makes Coevera Unique & Different
Many technology platforms are built upon the assumptions and/or the relatively narrow experience of the creators themselves. This leads to one-dimensional or restrictive systems that force a particular path upon the end userUser User means a person who uses or consumes a product or a service, usually a digital device or an online service..
Coevera in contrast is built upon the foundations of enduring and proven business theory, driven by a belief in the nobility of sales, and underpinned by a dedication to providing as much autonomy as is practical to users of our CRM.
This subsite takes you on a journey deep into why we do things differently at Coevera.
The „What Makes Coevera Different“ site
is divided into five key areas…
Humans & Technology In Harmony
Unlike others, we say technology should elevate salespeople not replace them. When humans and technology work in harmony focusing on the core strengths of each, then magic can happen!
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Fundamental Error in Today's Approach to Sales
There has been a shift from a human to a mechanical approach to sales. This has led to the use of sales technology (including AI) being used to try and optimize humans through technology instead of educating them.
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Theory & Practice of Coevera
Coevera is rooted deeply in the Austrian School of Economics theory which says that sales must have a human approach. Therefore our technology exists to support this human approach to sales.
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Coevera Superior Navigation Principles
The difference between “known” and heuristic navigation is the difference between Coevera and other CRM systems. Traditional CRM systems have “decided” what direction a salesperson should go, Coevera doesn’t try to use algorithms for navigation, but takes the heuristic approach, as it is far more effective.
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Coevera › Vital In Times of Crisis
One reason Coevera is so essential is that it’s the only platform in the CRM world that has both the “farmer” and the “hunter” combined in a holistic approach—the “farmer” being the maintenance of existing accounts, and the “hunter” obtaining new leads.
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