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Los Angeles, CA, July 23rd, 2019
Coevera, the leading CRM provider known for its dynamic and visual platform today announced a new partnership and native integration with Act-On Software, the leading Adaptive MarketingMarketing Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase. provider that drives personalized and purposeful multi-channel marketing.
The native integration between Coevera and Act-On’s marketing automation platform enables businesses to align sales and marketing, ensure better leadLead Lead refers to a prospect or potential customer (who can be an individual or organization) that exhibits interest in your service or product; or any additional information about such entity. quality, and seamlessly adapt to the buyerBuyer A buyer is an individual or organizational entity that purchases a product or subscribes to a service.’s journey from prospect to customerCustomer Customer is an individual or an organization that purchases a product or signs up for a service offered by a business.. Sales and marketing teams will now be better equipped to execute and achieve their business objectives by syncing all dataData Data is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning., configuring flexible workflows, and receiving hands-on support for maximum success.
We are delighted to have this native integration with Act-On, which is a huge benefit to our current and future mutual customers. Being able to bring sales force automation and marketing automation together in such an elegant way is a win-win for both sets of users.
Nikolaus Kimla, CEO of CoeveraSeamless integrations are essential for companies’ technology stacks, so we strive for every one of our customers to have that flawless synthesis between two of their most important revenueRevenue Revenue is the amount of money a business generates during a specific period such as a year or a quarter; also called sales.-generating platforms — marketing automation and CRM. Which is why we’re thrilled to extend this native integration to our Coevera customers, especially with our aligned verticalVertical Vertical refers to a market where a business targets only a small subset of customers such as a specific industry, sector, profession, or niche. For example, manufacturers of jet plane engines cater only to companies that produce or maintain jet planes. industry audiences.
About Act-On Software
Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagementEngagement Engagement is the state or process of keeping a specific class of audience (employees, management, customers, etc.) interested about a company or brand and invested in its success because of its perceived relevance and benefits to the audience. that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to strategize better business outcomes, drive more relevant multi-channel marketing, and generate higher customer lifetime value–all with the fastest time-to-value. For more information, visit Act-On.com
For more information about Coevera and Act-On Software’s integration, visit Coevera Market Place – Act-OnÂ
For more on Coevera software or to download a 14-day free trial, please visit: coevera.com
About Coevera
Coevera, formerly Pipeliner CRM, is a sales CRM designed to empower salespeople rather than control them. Founded by Nikolaus Kimla and headquartered in Los Angeles, Coevera combines visual, intuitive pipelinePipeline Sales pipelineis a visual representation of the stage prospects are in the sales process. management with powerful reporting, automation, built-in AI, and full-featured iOS and Android mobile apps that work online and offline. Coevera serves organizations of every size, from individual entrepreneurs to global enterprises, helping sales teams manage the entire process from open to close. Learn more at coevera.com.